Side Project / Fitness Club Rebranding
Body Space
Branding
Objective
The objective of this project is to design an app that encourages users to establish a habit of reading classic literature. The goal is to organize and provide background information about the books that people are reading to motivate them to read to the end, engage with an online reading community, and record their reading habits. The app is designed using the concept of neumorphism, a graphical user interface that creates a physical object-like experience.
Approach
In redesigning the online social fitness platform Bodyspace, I analyzed the shortcomings of the original design and made modifications while preserving the essence of the brand logo. To convey the idea of a fitness club, I used the color orange and thick lines that evoke a sense of strength and energy.
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