Side Project / Create a Conference
A-Sum
Branding
Objective
The objective of this project is to choose a conference and redesign it or create a new forum by combining various performers. The ultimate goal is to develop design elements that can be used for the event, including posters, conference merchandise, name cards, and signboards. Through this project, I gained experience in transforming typography to fit the design system.
Approach
For this project, I attended the Adobe Summit and TypeCon digital conferences to gain inspiration. I was particularly drawn to the work of UX/UI and digital designers, as well as gaming brands. With the Adobe conference as the primary focus, I incorporated the color red to establish a brand connection, and used fluorescent colors to create a digital aesthetic.
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